Feedy launched BMore Tuft in 2021 as a hobby to keep himself busy during the pandemic. He originally made art for family and friends and they quickly pushed him to create a business and share his art with the world. Feedy strives to open up the world's view of textile rug art as not just something you lay on the floor and walk on but also can be viewed as wall decor.

Fueled by a passion and love for making textile art and motivated by the idea that everyone should have access to art they can actually feel and touch, BMore Tuft was launched to connect the two worlds.